This is Atlanta with Alicia Steele

Watch This Is Atlanta on PBA30, Atlanta's PBS StationInternational University of Santa Claus

What does it take to be Santa Claus?

“It’s not just a red suit and a long beard,” Tim Connaghan told us. “If you don’t have a child’s best wishes at heart, that child will know it.”

The International University of Santa Claus (IUSC) helps prospective Santa’s and old hands learn about the business behind the red suit with Tim, a 40 year veteran of the business.

From dealing with babies to difficult teens, learning how to ask kids the right questions as well as grooming techniques for the perfect beard, Santa’s old and new come to learn the trade and catch up with friends.

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